Brand new Options, Omega and Evolve have launched at KBB!

Wow, what a KBB!

Last week at KBB Birmingham we officially launched our brand new Options, Omega and Evolve ranges into the market.

With beautiful designs and realistic textures available across a range of thicknesses and profiles, Options, Omega and Evolve are the triple threat: Bushboard is replicating real materials in a way that no one else can. 

With visits from installers, retailers, press and cameras, our stand was the busiest we’ve ever seen it. But don’t worry if you didn’t make it to Birmingham – we snapped loads of photos and our UK Sales Leader, Nick Jones, gave interviews to the press, including K and B News, which you can view on Youtube.

The highlight of the show was finally revealing our brand new ranges and unveiling the beautiful new display stands for Options, Omega and Evolve, which have all had a full makeover. The new collections are designed to be easy to shop, and make designing a kitchen straightforward with as little waste as possible.

With sleek new branding and thoughtful new customer journeys making the ranges easier to sell, all three ranges were met with amazing feedback from visitors. Were you there at KBB? What did you think?

If you weren’t there, don’t worry! Allow us to introduce to you the beautiful new Options, Omega and Evolve ranges.



With 40 beautiful designs on 28mm and 38mm postform profiles, the new Options range makes realistic decors and textures available to everyone. The planked woods in Options were the real stand outs at the KBB show – with visitors coming back more than once to run their hands over the realistic woodgrains on display.



In Omega, there are 50 decors across a range of profiles including 22mm square edge, 38mm square edge and 38mm postform, a collection designed to make designing a premium kitchen more straight forward. Favourites of the week included industrial-inspired Mon Valley, soft grey terrazzo Taros Gris, and the subtle sparkle of Doux Lime Quartz.



8 brand new decors have launched into Evolve, bringing the total to 23 decors that look, feel and perform like stone, without the long and expensive template, cut and fit process. Replicating stone slab and ceramics better than any other solid laminate, Evolve is also easier to fit than most compact laminates, and offers a decorative finish on both sides so it’s ideal for matching cladding, shelving  and wrapover details.


Were you there? Don’t forget to let us know your favourite new decors, and connect with us on social media to show us your creativity using @bushboard and #bushboard.

Published at: 03-09-2020