If you have social media platforms for your business, are you sharing content consistently? A great way to build engagement with your brand and get your name out there is to share relevant images and updates on a regular basis – including images, videos and status updates.
Don’t forget to show off what you’re best at – why not share photos of recent installations, shots that show rooms before and after your work, share great feedback and talk about deals and promotions you’re running. If you know that your posts are sporadic because you only post once a job is finished, it might be a good idea to pull from a bank of images and use a free tool like Hootsuite to schedule your posts daily or weekly for a more professional touch. If your pages are set up for business, don’t forget to analyse results to see what your audience likes best, and do more of what works!
Our top tip for before and after shots is: share them the wrong way round. That is, make the “after” shot the headline – for example on Instagram, make sure the “before” shot is image number two, and it shows after the swipe. That way, beautiful new spaces are shown on your feed, and ugly old rooms are hidden.
When you share your before and after photos using Bushboard products, we’ll share them too. Don’t forget to tag us using #Bushboard and @Bushboard.