Bushboard, an industry leader in the production and distribution of innovative and trend-led surfaces and panels for the kitchen and bathroom, has launched its dynamic new website that offers inspiration and an intuitive customer journey across all sales channels for consumers, retailers and installers. Customers are now invited to browse beautiful Bushboard case studies, an extensive gallery of real-life imagery and create a dream kitchen or bathroom space via the innovative virtual design studio.

Driven by its parent brand Wilsonart Group in response to the impact of COVID-19, changing consumer purchasing behaviours and as a means to provide additional measures of support to its trade partners, the website received a significant overhaul during the Summer months. The new platform now features comprehensive, specialised benefits for homeowner, retailer, and installer customers and supports them through four key stages of the customer journey: research, decision-making, installation and aftercare.

An integral part of the new design is the retailer Resource Centre. “We originally launched ‘Restart Together Club’ in July as a way for Bushboard to support kitchen and bathroom retailers in their return to business in the wake of the COVID-19 crisis,” says Holly Turnbull, Digital Communication Manager UK Worktops for Wilsonart UK. “The now rebranded ‘Resource Centre’ feature was found to be such a valuable asset to our retailer partners that this is now a permanent fixture of our new website and enables retailers to find or order everything they need at the touch of a button. It also allows them to easily access brochures, efficiently order up to 5 free samples with free shipping and be part of an interactive community supported by our customer care team, that holds their success at the centre of their work.”

For installers, the new platform provides product information, installation guides, videos, and best practice tips all in one place, offering the perfect on-the-job point of reference. The website also helps put customers in touch with each other with installers and consumers able to find their nearest retailer with the help of the ‘Find a retailer’ feature.

Meanwhile, for homeowners, the platform is now an accessible, streamlined haven of inspiration featuring Bushboard’s entire collection of decors and ranges in a design that is user-optimised and intuitive to navigate. There is also a digital visualiser tool that can help bring a consumer’s dream kitchen or bathroom design to life.

Whether the customer is researching products on a home computer or sees a Bushboard décor they love in-store and wants to look up more information from their phone, the new website is set up to deliver a first-class consumer journey with immediate and targeted details within seconds, in a bid to respond to the variety of touchpoints consumers are now using to browse, learn and shop.